The City of Glendale, Arizona, may have once been a small farming town, but it has grown into a bustling city home to a diverse population of approximately 250,000 residents. Known as “Arizona’s Antique Capital,” thanks to its many historic buildings, there is nothing old about the city. Glendale houses popular hubs like the Westgate […]
Sustainable Development Goal: 08 Decent Work and Economic Growth
Constructing a New Municipal Facility in the Village of Marshall

The proposed project is the construction of a new municipal facility for the Village of Marshall as the current building is not enough space for the current amount of Village staff to be housed. The current facility houses the Village Clerk, police department, village president, community voting, and much more. The proposed project will include […]
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Attracting and retaining young professionalsin Adams County

Adams County is facing a scarcity of workers between the ages of 20 to 40, and has been for some time. Growing community frustration, disenfranchisement, and apathy has followed, and there is a desperate need for younger, fresher perspectives and minds to take greater control over Adams County’s future. Local business, along with the school […]
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Asset-Based Economic Development: Building Sustainable Small and Rural Communities

How do we best develop the county with the limited resources available? This reportprovides an in – depth examination and analysis of Adams County, Wisconsin, located in North -Central, Wisconsin, to better understand its most prominent assets for economic development.Students were tasked with creating an asset map for the county that would help makebetter decisions […]
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Fostering a positive image of Adams County

The appeal of Adams county is held in its rural location, close-knit communities and natural splendor. The small town appeal of the county has much to offer, but has posed issues in recent history. Lack of engagement and stagnancy in local government has prevented the county from creating changes needed and desired by the community. […]
Engaging a new workforce in Adams County

A variety of business types and sizes are integral to a thriving economy and future for Adams County, Wisconsin. Yet, for the past two decades, the county has been losing entry level workers agedapproximately 20 to 30 (U.S. Census, 2014). And while America overall has become more diverse, the makeup of Adams County and its […]
Creating a winter tourism campaign for Adams County

We want to make Adams County a winter desti-nation. Adams County is known for their sum-mer and spring recreational activities, but now we want to highlight what their winters have to offer. We want to establish cool, outdoor vaca-tions as a first choice for winter getaways. Our messages will push families to choose Adams County […]
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Promoting tourism, marketing, and branding in Adams, Wood and Juneau Counties

Adams, Wood and Juneau Counties represent the best that Wisconsin has to offer. Combining exceptional hiking, biking, swimming and more, these counties come together to create an ideal getaway from cities like Madison and Chica-go. We seek to target adventurers and families alike, with getaway options that have activities that can appeal to each individual. […]
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Adams-FriendshipTrade Area Analysis

The Goal: Help the community determine and analyze its potential customer base to find out its size, demographics, and spending habits, among other traits that contribute to better serving its resident base and attracting additional customers. UniverCity Year Contact Info Gavin Luter Managing Director gavin@cows.org 608-261-1141 University of Wisconsin-Extension Contact Info Kristen Runge kristin.runge@ces.uwex.edu […]
Marketing plans for Pepin County

The mission behind the creative campaign for Pepin County, WI stems from the concept that even though a lack of awareness and recognition currently exists, a path towards improving upon this current unfamiliarity can be achieved in a four-step process. We believe that implementing a series of creative materials across traditional and digital mediums can […]