The mission behind the creative campaign for Pepin County, WI stems from the concept that even though a lack of awareness and recognition currently exists, a path towards improving upon this current unfamiliarity can be achieved in a four-step process. We believe that implementing a series of creative materials across traditional and digital mediums can […]
Sustainable Development Goal: 08 Decent Work and Economic Growth
Industrial park designs for Durand
Students in the Department of Civil & Environmental Engineering at the University of Wisconsin-Madison as an activity in the course Civ Engr 578 –Senior Capstone Design/GLE 479 –Geological Engineering Design prepared concepts, drawings and written materials for a small manufacturing industrial park for the City of Durand in Pepin County, Wisconsin. UniverCity Year Contact Info […]
Economic Development Guidebook for Pepin County
Pepin County is located in western Wisconsin along the Mississippi River. A place of thriving communities and rural charm, Pepin County has much to offer potential businesses and entrepreneurs who wish to grow the local economy. This guidebook points to a variety of resources available in or near Pepin County, many of them geared to […]
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Downtown revitalization and redevelopment plan for Durand
This report was created by a team of graduate students in the Urban and Regional Planning master’sdegree program at University of Wisconsin–Madisonon behalf of the City of Durand, Wisconsin. The project came to life througha partnership with the UniverCity Alliance program, where students, faculty,and professionalstaffin the University of Wisconsin system collaborated with local officials on […]
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Farmers’ Cooperative Viability Assessment
This project was completed by this class as a part of the 2018-2019 UniverCity Year partnership with Green County. Green County is the UniverCity Year partner for the 2017-2020 academic years. Local government and community leaders have identified projects for faculty and students to work on. Green County is located in South Central Wisconsin and […]
Responding to Requests for Proposals
The goal of this project was to aid Green County Development Corporation (GCDC) in bringing new businesses to Green County. In order to do so, we sought to assist GCDC in their efforts to respond to businesses who are interesting in locating in Wisconsin. Our work led to the creation of two deliverables for GCDC. […]
Broadhead Marketing Analysis: Business Inventory and Research
The City of Brodhead set out to begin a study of its local market. Some reasons for the analysis include: • Several vacancies in downtown. • A more measured growth rate. • Understanding of how Brodhead is doing overall. Brodhead is pursuing a market analysis to better understand the retail, service, and business needs of […]
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Marketing Proposals for Green County Development Corporation
After recognizing Green County’s labor shortage, our agency is focusing on addressing this issue through the implementation of a variety of strategies. The campaign we plan to execute has two main elements, including the creation of a promotional brochure and the re-structuring of the Green County Development Corporation website. Both elements will compliment one another, […]
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