Creating a winter tourism campaign for Adams County

Author

Abigail Becker

Metrics

Program
Program
Case Type
Project Stories
Sustainable Development Goals
08 Decent Work and Economic Growth

We want to make Adams County a winter desti-nation. Adams County is known for their sum-mer and spring recreational activities, but now we want to highlight what their winters have to offer. We want to establish cool, outdoor vaca-tions as a first choice for winter getaways. Our messages will push families to choose Adams County as the location for a winter weekend and increase the county’s overall winter tourism.

UniverCity Year Contact Info
Gavin Luter
Managing Director
gavin@cows.org
608-261-1141

University Faculty Contact
Doug McCleod
dmmcleod@wisc.edu

Translate »