Creating a winter tourism campaign for Adams County

Author

Abigail Becker

Metrics

We want to make Adams County a winter desti-nation. Adams County is known for their sum-mer and spring recreational activities, but now we want to highlight what their winters have to offer. We want to establish cool, outdoor vaca-tions as a first choice for winter getaways. Our messages will push families to choose Adams County as the location for a winter weekend and increase the county’s overall winter tourism.

UniverCity Year Contact Info
Gavin Luter
Managing Director
gavin@cows.org
608-261-1141

University Faculty Contact
Doug McCleod
dmmcleod@wisc.edu

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