Transit Surveys


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Project Lead Faculty

Decisions college students make about transportation in college often serve as a foundation for future transportation choices. Therefore, Metro Transit is interested in understanding college students’ transportation choices and promoting public transit to college students. Through survey research, student teams in Marketing Research will develop a survey about transportation choices to administer to college students. Students will develop survey questions in collaboration with Metro Transit. Topics may include students’ current transportation choices, perceptions of public transit, and factors that may encourage students to change their modes of transportation. The survey developed by students will serve as a pilot that Metro Transit can use to inform their broader survey efforts.

Read the final student report delivered to the local gov/community partner.

Sustainable Communities Partnership Contact Info

University Faculty Contact
David Harman
Assistant Professor

Local Government / Community Contact
Kelly Morrell

Commuter Programs Specialist

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