Juniors in the Tippie College of Business Marketing Institute developed brand alternatives for Mason City’s North End Commercial District, with a goal of uniting the area’s current and future small business owners under a common effort to attract customers and revitalize the neighborhood. Elected officials, business leaders, and community advocates have recognized the essential role […]
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During spring 2014, the Sage Project provided the students of Dr. Iana Castro’s MKTG372 Retail Marketing Methods course, at SDSU, the opportunity to create a new retail marketing plan for Big B Market & Deli. Big B is a corner store located in a small community of National City. The overall goal of the project […]
In this report, we review successful sustainable agricultural practices and describe the process of developing a local food system. Furthermore, we characterize the current food system in National City and make recommendations to incorporate more sustainable methods into the already existing model. Recommendations include potential approaches to incorporating urban agriculture into National City parks, a […]
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The spring 2017 Greening Business Applications course (MGMT 466) worked on the Green Business Pledge program that has been offered in Edmonds for three years, but that has shown little growth since program launch. A ten-person team performed reviewed various initiatives, conducted interviews, distributed a survey, researched best practices, and ultimately developed a recommended revamp […]
The Centre Region COG is expanding its curbside recycling program to include organics recycling and is seeking assistance in developing consistent messaging to educate its residents. The campaign should encourage residents to use the service and educate them on the basics of the program and where to find additional detailed information. Student work should include […]
The borough requires participation in a recycling program of all residents. It has found that management practices can have little effect on the actions of residents to recycle. Students will work with a landlord/property to develop a marketing plan to increase compliance with the policy Read the final student report delivered to the local gov/community […]
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Students will determine the effectiveness of the Mobius brand at raising students’ awareness of the university’s waste management efforts. The study will focus on multiple audiences: students, faculty, staff, and the public. Read the final student report delivered to the local gov/community partner. Sustainable Communities Collaborative Contact Info University Faculty Contact Karen Winterich Marketing Professor […]
Students will create a marketing plan for the Penn State Collegiate Wind Competition Team’s start-up spin off, PowerPlay. The business will provide portable batteries at music festivals that utilize wind and solar energy to recharge. The marketing plan will be understood and relatable to all age groups since music festivals offer a variety of attendees. […]
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Students will collaborate with Facilities to design and conduct focus group or survey research with target groups within the St. Thomas community to support the development of a Bicycle Master Plan. Student-designed survey and focus group research will examine possibilities for infrastructure and programming to encourage members of the St. Thomas community to bike to […]
Students will collaborate with Facilities to design and conduct focus group or survey research with target groups within the St. Thomas community to support the development of a Bicycle Master Plan. Student-designed survey and focus group research will examine possibilities for infrastructure and programming to encourage members of the St. Thomas community to bike to […]