Students will create a marketing plan for the Penn State Collegiate Wind Competition Team’s start-up spin off, PowerPlay. The business will provide portable batteries at music festivals that utilize wind and solar energy to recharge. The marketing plan will be understood and relatable to all age groups since music festivals offer a variety of attendees.
Read the final student report delivered to the local gov/community partner.
Sustainable Communities Collaborative Contact Info
University Faculty Contact
Karen Winterich
Marketing
Professor
kpw2@psu.edu
814-863-4483
Local Government / Community Contact