Recycling Marketing Plan For State College Borough

Metrics

Community Size
98,000
Years
2015/2016
Course Title
Course Letter Acronym
Course Number
Project Lead Faculty

The borough requires participation in a recycling program of all residents. It has found that management practices can have little effect on the actions of residents to recycle. Students will work with a landlord/property to develop a marketing plan to increase compliance with the policy

Read the final student report delivered to the local gov/community partner.

Sustainable Communities Collaborative Contact Info

University Faculty Contact
Karen Winterich
Marketing
Professor
kpw2@psu.edu
814-863-4483

Local Government / Community Contact

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