“College Pass” Market Research

Metrics

Community Size
9,878
Years
2017/2018
Course Title
Course Letter Acronym
Course Number
Project Lead Faculty

Metro Transit offers a “college pass” transit pass to college students for a reduced rate. MBA students will conduct market research to understand market segments within the college student demographic and recommend fare product options that better meet the needs of different types of students.

Read the final student report delivered to the local gov/community partner.

Sustainable Communities Partnership Contact Info

University Faculty Contact
Avinash Malshe
Business

AMALSHE@stthomas.edu
6519624287

Local Government / Community Contact
Kelly Morrell

Commuter Programs Specialist
kelly.morrell@metrotransit.org
612-349-7563

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