With the Eastside Rail Corridor providing a regional, north-south, non-motorized connection through the city; the Mountains to Sound Greenway running east-west; the completion of the 520 Trail; and the I-90 Trail, along with other trail connections throughout the city, there is great opportunity to better define the role of adjacent development in activating these trails […]
Discipline: Business
Cannabis Club
This project describes the implementation of a Cannabis Club that will allow visitors a safe space to Read the final student report delivered to the local gov/community partner. Sustainable City Years Program Contact Info University Faculty Contact Dante Digregorio Business Associate Professor ddigregorio@csumb.edu Local Government / Community Contact Gloria Stearns Economic Development Economic Development Program […]
Redmond Municipal Airport Market Assets Report
This project developed a strategic branding and marketing program for the airport to maximize marketing and advertising. Roberts Field functions as the Municipal Airport for Redmond, OR, servicing the residents of Central Oregon. Roberts Field benefits from high tourism year-round in Central Oregon. Central Oregon includes Crook, Deschutes, and Jefferson Counties. Deschutes County was the […]
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Greening Business Applications
The spring 2017 Greening Business Applications course (MGMT 466) worked on the Green Business Pledge program that has been offered in Edmonds for three years, but that has shown little growth since program launch. A ten-person team performed reviewed various initiatives, conducted interviews, distributed a survey, researched best practices, and ultimately developed a recommended revamp […]
Marketing Strategies for Bellevue Parks and Community Services
The goal of this project will be to perform a high level climate vulnerability assessment for the City of Bellevue, to understand the greatest risks and vulnerabilities in the city from climate change. The project will involve the review of existing regional, statewide, and national studies to assess the impact of climate change on Bellevue’s […]
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Dorris Ranch: Business Planning and Strategy Project
The Dorris Ranch Business Planning and Strategy Project was created to assess the current situation of the park, identify areas of opportunity, and develop a strategy that would improve the park’s awareness, usage and long term revenue. Students were tasked to research and recommend new events and programs, as well as improvements involving marketing, signage, […]
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Long-Range Planning Recommendations for Startup 425
Over the last two years, Bellevue and its neighbors have supported small businesses and entrepreneurs via Startup 425, a program that strives to provide timely, value-adding services to local startups. The program currently functions as an informal partnership between five distinct municipal entities. These cities have expressed a desire to evolve the program into an […]
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Monterey Growery
Monterey Growery Experiences, or MGE for short, will provide Seaside visitors and residents with tours of the local marijuana facilities. Through our tours, we hope to educate participant as to what cannabis means to the California economy and community. Seeing various cannabis operations, such as the growing, testing, labelling, and selling, we hope, will help […]
Improving Customer Satisfaction for Native Spanish Speakers
Metro Transit would like to improve response rates to their customer satisfaction surveys among native Spanish speakers to improve service and amenities for this community. Students will conduct interviews in Spanish with native Spanish speakers to both gather information about where and how to distribute customer satisfaction surveys, as well as to gain feedback about […]
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“College Pass” Market Research
Metro Transit offers a “college pass” transit pass to college students for a reduced rate. MBA students will conduct market research to understand market segments within the college student demographic and recommend fare product options that better meet the needs of different types of students. Read the final student report delivered to the local gov/community […]