Strategic Communication for Master Water Stewards


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The Freshwater Society’s (FWS) Master Water Stewards (MWS) program develops, certifies, and supports community volunteer leaders to work for the health of their water at a neighborhood scale to improve water quality. FWS has implemented the MWS program with many watershed districts and cities and is in the process of expanding state-wide. To date, MWS messaging has focused on stormwater and stormwater management; however, MWS would like to broaden their messaging about what the MWS program does and what it means to people. Students will create a strategic communications plan and materials/messaging for different audiences and communication outlets to achieve this goal.

Read the final student report delivered to the local gov/community partner.

Sustainable Communities Partnership Contact Info

University Faculty Contact
Craig Bryan
Communication and Journalism

Local Government / Community Contact
Deirdre Coleman

Program Coordinator

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