Redmond Water Utilities Strategic Communication Plan: Creating Enviormentally Conscious K-12 Students


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Redmond Wastewater Division (RWD) partnered with a University of Oregon
(UO) School of Journalism and Communications public relations course, J453:
Strategic Planning and Cases for Public Relations, to increase awareness and
educate Redmond elementary, middle, and high school students about water
conservation and contamination. In order to prevent the growth of a severe
water conservation and contamination issue in Redmond, the target audience
must understand why and how to avoid flushing fats, oils and greases (FOGs)
down the drain. Students addressed this issue in five teams of three to four
people that created original strategic communications plans containing several
sections: Background; Situation and Strengths, Weaknesses, Opportunities,
and Threats (SWOT) Analyses; Goal; Objectives; Strategies; Tactics; Key
Publics; Key Messaging; Evaluation; Calendar; and Budget.

Read the final student report delivered to the local gov/community partner.

Sustainable City Year Program Contact Info
Megan Banks
Sustainable City Year Program Manager
(541) 346-6395

University Faculty Contact
Laurie Honda

Local Government / Community Contact
Chris Miccolis

Redmond Wastewater Divison Manager

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