Internal and Local Marketing of Sustainable Behavior

Metrics

Community Size
32,948
Years
2014/2015
Course Title
Course Letter Acronym
Course Number
Project Lead Faculty

Students in the Tippie College of Business created a local marketing campaign to promote sustainable behavior in Iowa City called IC Impact. Their objective was to have IC Impact start a sustainability movement in Iowa City that would lead to a positive impact on the community.

Read the final student report delivered to the local gov/community partner.

Iowa Initiative for Sustainable Communities Contact Info

University Faculty Contact
David Collins
Marketing

Local Government / Community Contact

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