Population Type: Government Employees

Tacoma 2025 Baseline Data Collection

Tacoma 2025, the City’s strategic plan, is the visioning document to inform elected and staff decision-making. Out of the strategic planning process, a set of indicators were developed around our seven core values. In order to create specific goals, an implementation strategy, and viable targets, the City needs to collect, analyze, and report baseline data. […]

Tacoma 2025 Baseline Data Collection

Municipal Revenue Sources

Around the nation, municipalities take different approaches to maintaining sufficient revenue levels to support their residents and improve their city’s quality of life. Today, however, many cities are facing a similar challenge of diminished sales tax revenues due to increased and untaxed online shopping, also known as the “Amazon effect.” In Arizona, municipalities are also […]

Marketing Proposals for Monticello School District

In the past few years, the Monticello School District has been benefitting from the State of Wisconsin’s open enrollment policy, meaning that more students living in the district are attending Monticello than are going to schools in other districts. This is important to maintaining the school’s resource base. One goal of the messages produced for […]

Branding Downtown Lenoir City

This Advertising & Public Relations course taught by Dr. Candace White will develop a comprehensive brand strategy for the downtown in partnership with the Loudon County Chamber of Commerce, the Downtown Merchants Association, and community members. Students will prepare for the real world practice of strategic and ethical communication campaign management by developing research-based campaign […]

City of Tacoma Innovation Laboratory

The Tacoma Municipal Building, while a beautiful historic landmark, needs to create work spaces that complement the way individuals and departments work, engage, and collaborate. Money has been budgeted and a number of spaces have been allocated for innovation labs and breakout rooms throughout the building. A creative vision and design for each of these […]

Marketing Awareness of City Values

The purpose of this project is to increase awareness of the city’s values – created from the “Imagine Auburn” project – both internally among government workers and externally among citizens. Through the implementation of the marketing plan a greater feeling of community will be created in Auburn. Read the final student report delivered to the […]

Recommendations for Future Growth and Development of Parks and Recreation System

The City of New Albany is committed to a quality parks and recreation system that delivers high-quality parks, trails, recreation programs, facilities, and events for all residents, while contributing to the economic well-being of the City. Faculty and students conducted research to provide a guide for future growth and development of New Albany’s parks and […]

Branding and Marketing for the City of New Albany

The City of New Albany has a marketing presence in print and social media, and is interested in developing a cohesive brand identity that encompasses the city’s sense of place and its assets such as schools, housing, healthcare, business and industry, recreation and location. The marketing and branding plan should capture the essence of the […]

Website and Social Media for the City of Charleston

The City of Charleston is interested in establishing an online presence through a website and social media channels, as well as a community calendar to serve as a single source of information for public events. Read the final student report delivered to the local gov/community partner. M Partner Contact Info Laura Martin M Partner Director […]

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