Downtown revitalization and redevelopment plan for Durand

This report was created by a team of graduate students in the Urban and Regional Planning master’sdegree program at University of Wisconsin–Madisonon behalf of the City of Durand, Wisconsin. The project came to life througha partnership with the UniverCity Alliance program, where students, faculty,and professionalstaffin the University of Wisconsin system collaborated with local officials on […]

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Branding Downtown Lenoir City

This Advertising & Public Relations course taught by Dr. Candace White will develop a comprehensive brand strategy for the downtown in partnership with the Loudon County Chamber of Commerce, the Downtown Merchants Association, and community members. Students will prepare for the real world practice of strategic and ethical communication campaign management by developing research-based campaign […]

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City of Tacoma Innovation Laboratory

The Tacoma Municipal Building, while a beautiful historic landmark, needs to create work spaces that complement the way individuals and departments work, engage, and collaborate. Money has been budgeted and a number of spaces have been allocated for innovation labs and breakout rooms throughout the building. A creative vision and design for each of these […]

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Marketing Awareness of City Values

The purpose of this project is to increase awareness of the city’s values – created from the “Imagine Auburn” project – both internally among government workers and externally among citizens. Through the implementation of the marketing plan a greater feeling of community will be created in Auburn. Read the final student report delivered to the […]

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Branding and Marketing for the City of New Albany

The City of New Albany has a marketing presence in print and social media, and is interested in developing a cohesive brand identity that encompasses the city’s sense of place and its assets such as schools, housing, healthcare, business and industry, recreation and location. The marketing and branding plan should capture the essence of the […]

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Recommendations for Future Growth and Development of Parks and Recreation System

The City of New Albany is committed to a quality parks and recreation system that delivers high-quality parks, trails, recreation programs, facilities, and events for all residents, while contributing to the economic well-being of the City. Faculty and students conducted research to provide a guide for future growth and development of New Albany’s parks and […]

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