Branding Downtown Lenoir City


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This Advertising & Public Relations course taught by Dr. Candace White will develop a comprehensive brand strategy for the downtown in partnership with the Loudon County Chamber of Commerce, the Downtown Merchants Association, and community members. Students will prepare for the real world practice of strategic and ethical communication campaign management by developing research-based campaign plans complete with budgets and timetables. (Faculty Lead: Candace White / Lenoir City Lead: Michael Bobo)

Read the final student report delivered to the local gov/community partner.

Smart Communities Initiative Contact Info

University Faculty Contact
Candace White
Advertising and Public Relations

Local Government / Community Contact
Michael Bobo

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