The City of New Albany has a marketing presence in print and social media, and is interested in developing a cohesive brand identity that encompasses the city’s sense of place and its assets such as schools, housing, healthcare, business and industry, recreation and location. The marketing and branding plan should capture the essence of the city and develop a tourism brand, and these elements can be used to cultivate New Albany’s identity to residents, visitors, and investors.
Read the final student report delivered to the local gov/community partner.
M Partner Contact Info
Laura Martin
M Partner Director and Associate Director of the McLean Institute
lemartin@olemiss.edu
662-915-2078
University Faculty Contact
Cade Slaughter
Public Policy Leadership
rcslaugh@go.olemiss.edu
Local Government / Community Contact
Billye Jean Straud
New Albany Main Street Association
billyejeanstroud@newalbanymainstreet.com