Decisions college students make about transportation in college often serve as a foundation for future transportation choices. Therefore, Metro Transit is interested in understanding college students’ transportation choices and promoting public transit to college students. Through survey research, student teams in Marketing Research will develop a survey about transportation choices to administer to college students. […]
Discipline: Marketing
Website and Social Media Analytics
Community members of all ages and backgrounds increasingly use digital platforms as a way to connect to each other and the issues they care about. As the city’s primary digital portal, the city’s website serves as an information hub to residents and is often the first experience a resident or visitor has with the City […]
Compost Program Marketing For The State College Borough
Building on past research from an SCC project in spring 2015, students will create a marketing plan to increase the sale of borough compost to residents and businesses. The plan will include possible channels for sales and marketing materials. Read the final student report delivered to the local gov/community partner. Sustainable Communities Collaborative Contact Info […]
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Internal and Local Marketing of Sustainable Behavior
Students in the Tippie College of Business created a local marketing campaign to promote sustainable behavior in Iowa City called IC Impact. Their objective was to have IC Impact start a sustainability movement in Iowa City that would lead to a positive impact on the community. Read the final student report delivered to the local […]
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Marketing the Upper Iowa River for Sustainable Use
Students in Marketing Field Studies class in the Tippie College of Business researched these multiple uses and images of the river through focus groups and meetings with community stakeholders. Based on their findings, they developed recommendations to encourage all users to interact with and communicate about the river in a sustainable way. Read the final […]
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Sports Tournament Project
Students from the Sports Marketing discipline will create a Sponsorship Marketing Plan for the Double Peak Challenge, a 10K, 2K and trail trot run to be held in September 2018. This event is led by the Friends of San Marcos Parks & Recreation board, a non-profit arm of the City of San Marcos Community Services […]
Development of a Nonprofit Group for Winnishiek County Conservation Board
Students created a marketing plan that presents research conducted on the blufflands than Winneshiek County aims to protect. This marketing plan details not only the research but also provides recommendations for developing and promoting a new friends group for protecting these lands. Read the final student report delivered to the local gov/community partner. Iowa Initiative […]
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Branding Mason City’s North End Business District
Juniors in the Tippie College of Business Marketing Institute developed brand alternatives for Mason City’s North End Commercial District, with a goal of uniting the area’s current and future small business owners under a common effort to attract customers and revitalize the neighborhood. Read the final student report delivered to the local gov/community partner. Iowa […]
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Active Transportation Summer Outreach Project
Student Maria Castillo received a Wisconsin Open Education Community Fellowship from the Morgridge Center for Public Service to survey the active transportation preferences of Monona residents. Read the final student report delivered to the local gov/community partner. UniverCity Year Contact Info Gavin Luter Managing Director gavin@cows.org 608-261-1141 University Faculty Contact Carolina Sarmiento Open Education Community […]
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Procuring a Solar Energy System for Juda School
Juda School, located in a small town with a population of 357 in southcentral Wisconsin, teaches grades Pre-K through 12th grade (Figure 1A & 1B). In recent years, it has made great strides in developing a more sustainable school by upgrading to efficient fixtures and installing 36 rooftop solar panels. Juda School has requested students […]
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