Students will collaborate with Facilities to design and conduct focus group or survey research with target groups within the St. Thomas community to support the development of a Bicycle Master Plan. Student-designed survey and focus group research will examine possibilities for infrastructure and programming to encourage members of the St. Thomas community to bike to […]
Discipline: Marketing
Green Marketing Plan For The Nature Inn
Students will be divided into three groups to support the design of potential marketing approaches at the Nature Inn. Two groups will focus on website design and function, eco-tourism certifications, and benchmarking against comparable national and local hotels. The third group will devise a comprehensive marketing strategy for the Inn that includes flyers, press releases, […]
Sports Tournament Project
Students from the Sports Marketing discipline will create a Sponsorship Marketing Plan for the Double Peak Challenge, a 10K, 2K and trail trot run to be held in September 2018. This event is led by the Friends of San Marcos Parks & Recreation board, a non-profit arm of the City of San Marcos Community Services […]
Multi-Residential Recycling And Energy Conservation
State College Borough is home to about 30 fraternity houses off campus. In an effort to reduce its carbon footprint, the borough would like to increase recycling and energy conservation behaviors among multi-residential housing occupants and in particular in fraternities in the borough. Students in BA 442 are to determine effective messaging based on research […]
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Penn State Dorm Recycling
Penn State seeks to increase the recycling rate in East Halls. Students will assist by identifying barriers to recycling through various research methods such as observations, interviews, and surveys. Read the final student report delivered to the local gov/community partner. Sustainable Communities Collaborative Contact Info University Faculty Contact Karen Winterich Business Professor kpw2@psu.edu 814-863-4483 Local […]
Wind Energy Team Marketing
Penn State’s Wind Energy Teams compete in the national Wind Competitions annually. As part of their competing proposals, teams also have to submit a marketing plan for their solutions. Students in BA 442 assist in devising a marketing campaign for PSU teams. Read the final student report delivered to the local gov/community partner. Sustainable Communities […]
Starbucks Reusable Cup At Penn State
Penn State is seeking a plan that includes appropriate, ongoing messaging and tactics with the goal to affect behavior change among students to regularly reuse the cup and to be aware of and encourage sustainable behaviors that reduce overall waste. The plan should also include associated events for cup distribution that student interns can facilitate. […]
Marketing Management
MBA Marketing Management students will conduct marketing research with the City of Big Lake. The City of Big Lake developed plans for a transit-oriented development at the Northstar Commuter Rail Line stop in Big Lake, with the goal of supporting an office park, businesses, and apartment buildings. However, it is not growing as they hoped […]
Marketing Management
MBA Marketing Management students will conduct marketing research with the City of Big Lake. The City of Big Lake developed plans for a transit-oriented development at the Northstar Commuter Rail Line stop in Big Lake, with the goal of supporting an office park, businesses, and apartment buildings. However, it is not growing as they hoped […]
Assessing Ridesharing Opportunities for Big Lake
Many residents of the City of Big Lake commute to the Twin Cities suburbs, Minneapolis, or Saint Paul for work each day. The City would like to take a more active role in facilitating the creation of ridesharing options to help residents save money, reduce wear and tear on roads, and reduce air pollution. Students […]
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