Community members of all ages and backgrounds increasingly use digital platforms as a way to connect to each other and the issues they care about. As the city’s primary digital portal, the city’s website serves as an information hub to residents and is often the first experience a resident or visitor has with the City […]
University Department: Marketing
Compost Program Marketing For The State College Borough
Building on past research from an SCC project in spring 2015, students will create a marketing plan to increase the sale of borough compost to residents and businesses. The plan will include possible channels for sales and marketing materials. Read the final student report delivered to the local gov/community partner. Sustainable Communities Collaborative Contact Info […]
Read More… from Compost Program Marketing For The State College Borough
Sustainability Marketing Plan
Students in the Tippie College of Business Marketing Institute partnered with three Sioux City based community organizations that promote sustainability to better coordinate the organizations’ activities and messaging to the Sioux City public. Read the final student report delivered to the local gov/community partner. Iowa Initiative for Sustainable Communities Contact Info University Faculty Contact Peggy […]
Internal and Local Marketing of Sustainable Behavior
Students in the Tippie College of Business created a local marketing campaign to promote sustainable behavior in Iowa City called IC Impact. Their objective was to have IC Impact start a sustainability movement in Iowa City that would lead to a positive impact on the community. Read the final student report delivered to the local […]
Read More… from Internal and Local Marketing of Sustainable Behavior
Marketing the Upper Iowa River for Sustainable Use
Students in Marketing Field Studies class in the Tippie College of Business researched these multiple uses and images of the river through focus groups and meetings with community stakeholders. Based on their findings, they developed recommendations to encourage all users to interact with and communicate about the river in a sustainable way. Read the final […]
Read More… from Marketing the Upper Iowa River for Sustainable Use
Sports Tournament Project
Students from the Sports Marketing discipline will create a Sponsorship Marketing Plan for the Double Peak Challenge, a 10K, 2K and trail trot run to be held in September 2018. This event is led by the Friends of San Marcos Parks & Recreation board, a non-profit arm of the City of San Marcos Community Services […]
Development of a Nonprofit Group for Winnishiek County Conservation Board
Students created a marketing plan that presents research conducted on the blufflands than Winneshiek County aims to protect. This marketing plan details not only the research but also provides recommendations for developing and promoting a new friends group for protecting these lands. Read the final student report delivered to the local gov/community partner. Iowa Initiative […]
Read More… from Development of a Nonprofit Group for Winnishiek County Conservation Board
Branding of Muscatine
Senior undergraduate students in the College of Business’ Marketing Institute completed a year-long study and evaluation of Muscatine’s community brand, working with the Muscatine Chamber of Commerce. Read the final student report delivered to the local gov/community partner. Iowa Initiative for Sustainable Communities Contact Info University Faculty Contact Peggy Stover Rodriguez Marketing Local Government / […]
Marketing & Branding
Marketing Institute students worked with the Washington Chamber of Commerce to rebrand the community as an attractive destination. Read the final student report delivered to the local gov/community partner. Iowa Initiative for Sustainable Communities Contact Info University Faculty Contact Peggy Stover Rodriguez Marketing Local Government / Community Contact […]
Branding Mason City’s North End Business District
Juniors in the Tippie College of Business Marketing Institute developed brand alternatives for Mason City’s North End Commercial District, with a goal of uniting the area’s current and future small business owners under a common effort to attract customers and revitalize the neighborhood. Read the final student report delivered to the local gov/community partner. Iowa […]
Read More… from Branding Mason City’s North End Business District