Redmond Wastewater Division (RWD) partnered with a University of Oregon (UO) School of Journalism and Communications public relations course, J453: Strategic Planning and Cases for Public Relations, to increase awareness and educate Redmond elementary, middle, and high school students about water conservation and contamination. In order to prevent the growth of a severe water conservation […]
University Department: Journalism and Mass Communication
Using Marketing and Technology to Promote Brucemore Historic Estate
Mass communication students enrolled in “Philanthropy Communication in a Digital World” worked with Brucemore Historic Estate in Cedar Rapids to develop and implement a marketing plan, including research, event planning, and use of technology to produce promotional messages and a social media campaign. The students focused on volunteer recruitment and retention. Read the final student […]
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Hotel/Motel Tax Strategic Communications
Journalism students in the Strategic Communications Writing course researched and produced marketing materials for use by the Washington Chamber of Commerce for promotion of the hotel/motel tax. Read the final student report delivered to the local gov/community partner. Iowa Initiative for Sustainable Communities Contact Info University Faculty Contact Rachel Young Journalism and Mass Communication Local […]
Main Street Mason City Strategic Communications Campaign
Journalism & Mass Communication students developed a strategic communications campaign for Main Street Mason City, a non-profit 501 (c) 3 organization with a mission to “enhance, promote and preserve downtown Mason City as a diverse business, cultural and residential destination, for the benefit of the entire community.” Read the final student report delivered to the […]
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Columbus Junction Sesquicentennial: Strategic Communication Plan
In 2024, Columbus Junction will commemorate 150 years as a community. By getting an early start on planning with the students at the University of Iowa, Mallory Smith, Columbus Junction Community Development Director, is hoping to use the sesquicentennial event as an opportunity to celebrate the ever-changing Columbus Junction community and promote city improvement projects. […]
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The Eastside Blue Line Manifesto
How can TriMet better communicate with the people of Gresham and the Eastside with the goal of creating a better user experience? With this question as our starting point, our team agreed on two things to move forward. First, this project would be about the people of Gresham and making life better through connections. Second, […]
Tourism Communications
Graduate students in a communications campaigns course partnered with several different organizations across the Siouxland region to complete six different communication campaigns about different attractions and assets in the Siouxland region. Read the final student report delivered to the local gov/community partner. Iowa Initiative for Sustainable Communities Contact Info University Faculty Contact Amy Jo Reimer-Myers […]
Mason City Public Transit Ridership Campaign
Read the final student report delivered to the local gov/community partner. Iowa Initiative for Sustainable Communities Contact Info University Faculty Contact Meghann Foster Journalism and Mass Communication Local Government / Community Contact […]
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