Using Marketing and Technology to Promote Brucemore Historic Estate


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Mass communication students enrolled in “Philanthropy Communication in a Digital World” worked with Brucemore Historic Estate in Cedar Rapids to develop and implement a marketing plan, including research, event planning, and use of technology to produce promotional messages and a social media campaign. The students focused on volunteer recruitment and retention.

Read the final student report delivered to the local gov/community partner.

Iowa Initiative for Sustainable Communities Contact Info

University Faculty Contact
Melissa Tully
Journalism and Mass Communication

Local Government / Community Contact

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