Pr Plan For Online Farmers’ Market

Metrics

Community Size
98,000
Years
2015/2016
Course Title
Course Letter Acronym
Course Number
Project Lead Faculty

Students will create a plan to increase awareness and support of the Friends and Farmers Cooperative. The plan will target University faculty and staff, students, and the general community and determine the best channels to reach these audiences. It will utilize storytelling as a major marketing strategy and define how the campaign can be measured for impact.

Read the final student report delivered to the local gov/community partner.

Sustainable Communities Collaborative Contact Info

University Faculty Contact
Tara Wyckoff
Communications
Assistant Teaching Professor
tmd119@psu.edu
814-865-8007

Local Government / Community Contact

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