Twenty-three Retail and Consumer Science senior level students in Lucy Simpson’s Strategic Retail Planning course are using the knowledge gained from their varied coursework in consumer behavior, technology, customer loyalty, financial profitability, and strategies for growth to help the existing merchants of the Historic Downtown Lenoir City. Using critical thinking, communication and team work skills, they will propose retail strategies such as merchandise assortment planning, visual merchandising presentation, and promotional events to improve the profitability and viability of the retail businesses. In addition, students will research and propose entrepreneurial opportunities for future brick and mortar opportunities Historic Downtown Lenoir City. The SCI project is part of the capstone course for the Retail and Consumer Science major. All of these seniors will have completed the required internship and are graduating in December 2016 or May 2017. This project will prepare students for the real world challenges in the retail business that they will encounter in the future. (Faculty Lead: Lucy Simpson / Lenoir City Lead: Mary Bright)
Read the final student report delivered to the local gov/community partner.
Smart Communities Initiative Contact Info
University Faculty Contact
Lucy Simpson
Retail, Hospitality and Tourism Management
Local Government / Community Contact
Mary Bright