Development of a Branding Plan for the City of Cleveland


Community Size
Course Title
Course Letter Acronym
Course Number
Project Lead Faculty

City Brand Strategy and Brief and Visuals: A Brand Brief that meets
the desired outcomes and objectives and outlines the City’s unique aspects and qualities, including its Vision, Mission, and Brand Equity (e.g.: Promise, Position and Personality) for a future Marketing Plan. Presentation of a variety of visual concepts and suggestions for how the brand strategy and brief can be played out.

Read the final student report delivered to the local gov/community partner.

Smart Communities Initiative Contact Info

University Faculty Contact
Deborah Shmerler
Graphic Design

Local Government / Community Contact
Corey Divel


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