This report was created by a team of graduate students in the Urban and Regional Planning master’sdegree program at University of Wisconsin–Madisonon behalf of the City of Durand, Wisconsin. The project came to life througha partnership with the UniverCity Alliance program, where students, faculty,and professionalstaffin the University of Wisconsin system collaborated with local officials on […]
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The City of Sullivan identified the downtown area as an area for improvement and needed a way to depict areas. In ENVI 610, one graduate student was able to address the agreed upon goals of developing a 3D model of the downtown square. Some recommendations for future use of the 3D model were made for […]
The City of Sullivan intends to leverage the new Central Plaza and Civic Center as key to the city. The Quality of Life plan indicates a desire to construct appealing aspects to Central Plaza. ENVI460 students were tasked with providing recommendations for a water feature and other sustainable features like a green roofing. This report […]
We would like to improve access to City services. For example, many of the City’s services are accessible by calling 311, using the TacomaFIRST 311 mobile app, and City website. With more and more homes having virtual assistants, such as the Amazon Echo (commonly called Alexa) and Google Home devices, we see the opportunity for […]
This Advertising & Public Relations course taught by Dr. Candace White will develop a comprehensive brand strategy for the downtown in partnership with the Loudon County Chamber of Commerce, the Downtown Merchants Association, and community members. Students will prepare for the real world practice of strategic and ethical communication campaign management by developing research-based campaign […]
The Tacoma Municipal Building, while a beautiful historic landmark, needs to create work spaces that complement the way individuals and departments work, engage, and collaborate. Money has been budgeted and a number of spaces have been allocated for innovation labs and breakout rooms throughout the building. A creative vision and design for each of these […]
The purpose of this project is to increase awareness of the city’s values – created from the “Imagine Auburn” project – both internally among government workers and externally among citizens. Through the implementation of the marketing plan a greater feeling of community will be created in Auburn. Read the final student report delivered to the […]
Around the nation, municipalities take different approaches to maintaining sufficient revenue levels to support their residents and improve their city’s quality of life. Today, however, many cities are facing a similar challenge of diminished sales tax revenues due to increased and untaxed online shopping, also known as the “Amazon effect.” In Arizona, municipalities are also […]
In the past few years, the Monticello School District has been benefitting from the State of Wisconsin’s open enrollment policy, meaning that more students living in the district are attending Monticello than are going to schools in other districts. This is important to maintaining the school’s resource base. One goal of the messages produced for […]
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The City of New Albany has a marketing presence in print and social media, and is interested in developing a cohesive brand identity that encompasses the city’s sense of place and its assets such as schools, housing, healthcare, business and industry, recreation and location. The marketing and branding plan should capture the essence of the […]
Read More… from Branding and Marketing for the City of New Albany