Metro Transit would like to improve response rates to their customer satisfaction surveys among native Spanish speakers to improve service and amenities for this community. Students will conduct interviews in Spanish with native Spanish speakers to both gather information about where and how to distribute customer satisfaction surveys, as well as to gain feedback about […]
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Metro Transit offers a “college pass” transit pass to college students for a reduced rate. MBA students will conduct market research to understand market segments within the college student demographic and recommend fare product options that better meet the needs of different types of students. Read the final student report delivered to the local gov/community […]
Metro Transit seeks to develop a tracking system for its non-revenue fleet vehicles. Metro Transit is interested in standard operating procedures for both paper-based and technological options that meets the standards for record management and minimizes resources needed for implementation. Students in OPMT 360 will develop recommended standard operating procedures to achieve these goals and […]
Metro Transit has an overarching goal of communicating the importance of public transportation to the Twin Cities community to raise awareness of transit as a community asset. Students will research the diverse stories of transit riders and how transit has been a part of their lives. Students will collaborate with SCP Artist-in-Residence Sarah Nelson to […]
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Litter at transit stops adversely affects environmental quality and contributes to negative perceptions of transit stops and transit riding. Metro Transit would like transit stops to be a comfortable waiting space for transit riders. Students will develop a behavior change campaign for selected transit stops in the Twin Cities to deter littering and promote comfortable […]
Decisions college students make about transportation in college often serve as a foundation for future transportation choices. Therefore, Metro Transit is interested in promoting public transit to college students to encourage ridership during college years. Students in Writing for Strategic Communication will create a strategic communication plan and materials (e.g., videos, flyers) to promote a […]
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Decisions college students make about transportation in college often serve as a foundation for future transportation choices. Therefore, Metro Transit is interested in understanding college students’ transportation choices and promoting public transit to college students. Through survey research, student teams in Marketing Research will develop a survey about transportation choices to administer to college students. […]