This project was developed to support the long-term economic vitality of Oakridge, Oregon, by increasing tourism and promoting the town’s outdoor assets. University of Oregon Marketing Strategy students conducted in-depth research and created actionable marketing strategies tailored to the community’s needs and opportunities. The goal was to generate realistic, low-cost recommendations that elevate Oakridge’s visibility, […]
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DuBois is a small community in north central Pennsylvania. Its Mainstreet program, Downtown DuBois Inc., works to enhance and provide direct services to improve commerce and economic opportunities, promote cultural and community assets, and encourage rehabilitation and beautification of properties. With the advance of small skill games in communities like DuBois with no required oversight, […]
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AbstractThe Marketing Management class undertook detailed analyses of four businesses integral to Oakridge’s identity: Trans Cascadia Excursions, Mill Pond Station, The Campfire (Cowgirl Cook’n), and Brock’s Wood Lot. Each project examined these businesses’ unique challenges and opportunities, culminating in tailored marketing strategies and operational insights to help them thrive in their respective markets. This report […]
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Khea Pollard, CEO of Cafe X: as well as the creative mastermind for the Black Women’s Resilience Project has dedicated her career to supporting and advocating for communities of color in her residing city of San Diego. Cafe X serves as a hub and according to Khea: “It’s more than just coffee, it’s a movement […]
During spring 2014, the Sage Project provided the students of Dr. Iana Castro’s MKTG372 Retail Marketing Methods course, at SDSU, the opportunity to create a new retail marketing plan for Big B Market & Deli. Big B is a corner store located in a small community of National City. The overall goal of the project […]
In this report, we review successful sustainable agricultural practices and describe the process of developing a local food system. Furthermore, we characterize the current food system in National City and make recommendations to incorporate more sustainable methods into the already existing model. Recommendations include potential approaches to incorporating urban agriculture into National City parks, a […]
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The spring 2017 Greening Business Applications course (MGMT 466) worked on the Green Business Pledge program that has been offered in Edmonds for three years, but that has shown little growth since program launch. A ten-person team performed reviewed various initiatives, conducted interviews, distributed a survey, researched best practices, and ultimately developed a recommended revamp […]
The Centre Region COG is expanding its curbside recycling program to include organics recycling and is seeking assistance in developing consistent messaging to educate its residents. The campaign should encourage residents to use the service and educate them on the basics of the program and where to find additional detailed information. Student work should include […]
The borough requires participation in a recycling program of all residents. It has found that management practices can have little effect on the actions of residents to recycle. Students will work with a landlord/property to develop a marketing plan to increase compliance with the policy Read the final student report delivered to the local gov/community […]
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Students will determine the effectiveness of the Mobius brand at raising students’ awareness of the university’s waste management efforts. The study will focus on multiple audiences: students, faculty, staff, and the public. Read the final student report delivered to the local gov/community partner. Sustainable Communities Collaborative Contact Info University Faculty Contact Karen Winterich Marketing Professor […]