In early 2025, University of Oregon School of Journalism and Communication students conducted an information needs assessment to better understand the local news and civic information flow of Oakridge. In partnership with the Sustainable City Year Program, Agora Journalism Center, and the City of Oakridge, students sought to understand how Oakridge’s needs align with the […]
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To boost awareness of the Village of Taylor as a great place to visit and live, journalism students developed proposals for merchandise, events, and social media. The campaign’s goal is to draw tourists and recruit new permanent residents to “live and travel the true Wisconsin way.” Contact: UniverCityAlliance@wisc.edu […]
Read More… from Recommending promotion and marketing strategies for the Village of Taylor
Through a promotional campaign centered around the phrase “it takes a village,” journalism students created a brand proposal, materials like merchandise, postcards, pamphlets; events, and collaborations with small businesses to create a strong sense of community identity in Melrose. Contact: UniverCityAlliance@wisc.edu […]
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The goal of this report is to understand the existing information ecosystem in Hermiston and Hermiston residents’ information needs. Recommendations emphasize how the City of Hermiston and other local entities can improve information flow. The Engaged Journalism class conducted a survey, led four facilitated conversations, and visited the site to better understand and meet the […]
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The Strategic Planning and Cases course (J 453) at the University of Oregon worked with the City of Salem to develop outreach campaigns to address the City’s volunteerism and community engagement needs. Although each student team developed a campaign plan that focused on a distinct target audience, all teams had two common goals: 1) Improve […]
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Journalism students proposed a suite of new communications materials to provide tools to Shorewood that can help the village build community pride, distinguish it from surrounding localities, and communicate with current residents. UniverCity Contact Info: UniverCityAlliance@wisc.edu […]
The Newberry Country Trail is a newly established tourist attraction in Central Oregon. The trail begins and ends in La Pine, Oregon, and is 153 miles long. Because the trail has not officially been introduced to the public, potential visitors are unaware of all it has to offer. The City of La Pine hopes to […]
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The Mississippi Watershed Management Organization (MWMO) has a library of graphics for stormwater best management practices. The MWMO uses these graphics on signs, flyers, and other communication materials for the public; these communication materials seek to engage the public in implementing stormwater best management practices to promote infiltration of water into the ground and prevent […]
The Freshwater Society’s (FWS) Master Water Stewards program (MWS) develops, certifies, and supports community volunteer leaders to manage stormwater at a neighborhood scale to improve water quality. FWS is wrapping up the third year of its partnership with the Minnehaha Creek Watershed District and is preparing to expand the MWS program to seven watershed districts […]
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The Freshwater Society’s (FWS) Master Water Stewards (MWS) program develops, certifies, and supports community volunteer leaders to work for the health of their water at a neighborhood scale to improve water quality. FWS has implemented the MWS program with many watershed districts and cities and is in the process of expanding state-wide. To date, MWS […]
Read More… from Strategic Communication for Master Water Stewards