Springfield Public Library is currently seeking ways to encourage growth in community involvement. Students and faculty collaborated with city staff to explore and expand the scope of inquiry. Research was conducted by University of Oregon students in Professor Patricia Curtin’s Strategic Communication Research Methods course. Students conducted primary and secondary research in order to assess […]
Sustainable Development Goal: 16 Peace Justice and Strong Institutions
Branding of Muscatine
Senior undergraduate students in the College of Business’ Marketing Institute completed a year-long study and evaluation of Muscatine’s community brand, working with the Muscatine Chamber of Commerce. Read the final student report delivered to the local gov/community partner. Iowa Initiative for Sustainable Communities Contact Info University Faculty Contact Peggy Stover Rodriguez Marketing Local Government / […]
Community Branding
Provide design alternatives for a new graphic identity that the City can use for signs, business forms and marketing materials, communications media (website, Facebook account, newsletter), and other materials. Read the final student report delivered to the local gov/community partner. Resilient Communities Project Contact Info University Faculty Contact Deb Lawton Graphic Design Local Government / […]
Public Service Announcements fr WVMO
Produce public service announcements for WVMO Radio. Read the final student report delivered to the local gov/community partner. UniverCity Year Contact Info Gavin Luter Managing Director gavin@cows.org 608-261-1141 University Faculty Contact Larry Meiller Life Sciences Communication Professor Emeritus and Senior Lecturer meiller@wisc.edu 608.262.0122 Local Government / Community Contact Will Nimmow Community Media Community Media Director […]
The Effect of Neighborhood Watch Programs on Neighborhood Crime in Medford Oregon
Over the past decade Medford Oregon expanded their Neighborhood Watch program and increased the number of neighborhood watch groups they have in each section of the city. Using robust panel regression analysis we studied what effect this program had on crime rates of the treated areas. Our data included total number of crimes across 7 […]
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Using Marketing and Technology to Promote Brucemore Historic Estate
Mass communication students enrolled in “Philanthropy Communication in a Digital World” worked with Brucemore Historic Estate in Cedar Rapids to develop and implement a marketing plan, including research, event planning, and use of technology to produce promotional messages and a social media campaign. The students focused on volunteer recruitment and retention. Read the final student […]
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Framework for Leadership New Albany
Many community leaders in New Albany participated in leadership development programs through Dr. Vaughn Grisham, the founding director of the McLean Institute. There is interest in creating a similar leadership program for the next generation of diverse community leaders in New Albany and Union County. The M Partner Summer Intern researched best practices and prepared […]
Homeowner Association Collaboration
Identify opportunities for collaboration and partnership with homeowners associations to provide public benefit and improved services. Read the final student report delivered to the local gov/community partner. Resilient Communities Project Contact Info University Faculty Contact Jim Westcott Public Affairs Local Government / Community Contact Christine Watson Public Works Coordinator, City of Rosemount […]
The Eastside Blue Line Manifesto
How can TriMet better communicate with the people of Gresham and the Eastside with the goal of creating a better user experience? With this question as our starting point, our team agreed on two things to move forward. First, this project would be about the people of Gresham and making life better through connections. Second, […]
Development of a Branding Plan for the City of Cleveland
City Brand Strategy and Brief and Visuals: A Brand Brief that meets the desired outcomes and objectives and outlines the City’s unique aspects and qualities, including its Vision, Mission, and Brand Equity (e.g.: Promise, Position and Personality) for a future Marketing Plan. Presentation of a variety of visual concepts and suggestions for how the brand […]
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