Communication Campaigns for the Monroe Farmers Market


Abigail Becker


Green County
Community Size
University of Wisconsin - Madison
UniverCity Year
Case Type
Project Stories
Focus Areas
Life Sciences Communication
EPA Region 5, USA
University Department Code
Sustainable Development Goals
02 Zero Hunger
Population Type
Business Owners and Consumers

We encourage the trend of simple, easy and local food purchasing. Recognizing how the Monroe Farmers’ Market maintains the trend of local and simple, Main Street Monroe embodies
a “back-to-basics” feeling. Moving away from the previously used, family-oriented audience, we
are proposing a new focus on Gen X Green County residents who are excited and energized to
support their local farmers. Through survey research, we understand that our new audience also
craves the simplicity of what food used to be; they appreciate fresh produce, the ability to give
back to local farmers and the community aspect of food. We will utilize comical videos to appeal
to our new audience, flyers that are posted in areas our target audience are sure to visit and
utilize our social media accounts to the fullest. Introducing a partnership with the Green County
Cheese Days, Main Street Monroe will host Swiss heritage weekends during the off-year of the
festival. With specific time lines, a targeted video campaign, social media activation and a new
partnership we are sure to increase Monroe Farmers’ Market’s revenue.

Read the final student report delivered to the local gov/community partner.

UniverCity Year Contact Info
Gavin Luter
Managing Director

University Faculty Contact
Neil Stenhouse
Life Sciences Communication

Local Government / Community Contact
Jordan Nordby
Monroe Farmers Market
Main Steet Monroe Director

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