This is a class project for JCOM472 Public Relations Campaigns class, and we are creating an updated communications plan for the City of Silverton. The campaign seeks to boost resident participation and increase the frequency and accessibility of news that will stay true to the City of Silverton’s small-town values. This includes details such as […]
Working to increase public trust and engagement within the City of Silverton, students in the Strategic Social Media class conducted a social media auditand curated recommendations for the city to enhance engagement through social media. Platforms like Facebook, Instagram, X (formerly Twitter), and YouTube provide an accessible platform for cities and residents to communicate with […]
Exploring kit-of-parts construction, the Timber Tectonics team designed and prototyped an emergency shelter using modular stressed-skin panels, facilitating building expansion and sustainable reuse in alternative configurations. A kit-of-parts is a subset of building prefabrication in which building components are pre-engineered and prefabricated into standardized units from raw materials. The benefits of kit-of- parts construction are […]
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The Public Relations Strategic Planning course at the University of Oregon partnered with the Salem Police Department to develop a campaign to increase trust between the public and the community. While each group focused on distinct publics and created several strategies and tactics, all campaigns shared a common goal: to improve the levels of trust […]
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During the fall of 2024, the School of Planning, Public Policy and Management (PPPM) offered a course at the University of Oregon titled “Urban Transportation.” Students in an Urban Transportation course worked with the City of Gresham to revitalize the city’s downtown. Students gathered information about the study area through a meeting with city staff, […]
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Graduate Planning students worked with the City of Bend to redesign a 35-acre commercial site (the Project) over fall term 2024. Four teams applied a unique theme to the project, ranging from Walkability and Transportation; Climate Resilience; Placemaking; to Equitable Community. This report synthesizes each team’s findings, approach, and design proposal. It integrates data-driven insights, […]
Read More… from Reimagining East Bend: Building a Stronger Community in the Heart of Oregon
A team of students in Advanced GIS conducted a two part project to support GIS development needs and application for the City of Oakridge. First, students conducted a comparative analysis of four leading open-source Geographic Information Systems (GIS) products. Given that Oakridge uses open-source GIS software for their planning work, staff sought clarification on what […]
The City of Oakridge acquired the Oakridge Industrial Park (OIP) in the mid- 1990s and still owns 13 parcels that are available for sale or lease. The City would like to develop a strategic marketing program for the OIP, leveraging industrial and commercial market trends to target specific industrial sectors. SCYP partnered with the Oregon […]
The Town of Clarkdale is a historic mining community in the Verde Valley, a region in central Arizona. As the region and state are facing challenges around water quantity and quality, municipalities, nongovernmental organizations, and other critical stakeholders are collaborating to develop short- and long-term solutions. To advance these efforts, the Town of Clarkdale is […]
The Town of Clarkdale, a historic mining community in the Verde Valley in central Arizona, is dedicated to providing and ensuring a sustainable water supply for its residents now and into the future. As water is an increasingly complex topic in the region and state, the Town is interested in improving communication efforts around the […]
Read More… from Visualizing Water Sustainability in the Clarkdale Community