Springfield Public Library has been a fixture in the community for 104 years and
was established in its current location in Springfield City Hall in 1981. The Library
is planning for a new library facility and has tasked this class to develop a
Strategic Public Relations Plan based on research surveys and interviews. Students performed a situation analysis that found communication techniques for
the library lacking. This report develops key opportunities for attracting primary
and secondary audiences to the library. The first section identifies the key
messages of the public relations plan, then the report details appropriate
strategies and tactics for reaching the goals and objectives. The plan concludes
with evaluation techniques, a budget, and a timeline for implementation.
Read the final student report delivered to the local gov/community partner.
Sustainable City Year Program Contact Info
Megan Banks
Sustainable City Year Program Manager
mbanks@uoregon.edu
(541) 346-6395
University Faculty Contact
Margy Parker
Journalism
mparker3@uoregon.edu
Local Government / Community Contact