ClearWater Conservancy is the preeminent conservation organization in the Centre region. The organization’s work includes stewardship activities and land conservation. ClearWater’s premier outreach activity is Centred Outdoors which offers guided walks and hikes in the region to familiarize participants with the natural environment, the work of the organization, and to promote heathy activities. Their logo was developed about 30 years ago, and its appearance is showing its age, not only stylistically but also in content. For example, the depiction of cattails is now considered problematic since many cattail varieties are invasive species. In addition, Centred Outdoors has its own logo, developed about 7 years ago. The two logos are not compatible in font or style, and the organization is seeking a wholistic approach to its visual identity that reflects the organization’s broader mission and vision. Students worked to re-do their visual identity, including recommendations for fonts/typeface, colors, subordinate logos for distinct activities, and application in print and digital media. Mock-ups should include ideas for stickers, t-shirts, signage, etc.and recommendations for website design application.
Sustainable Communities Collaborative Contact Info
University Faculty Contact
Taylor Shipton
Assistant Teaching Professor of Graphic Design
tms5677@psu.edu