The city collaborated with students from the University of Oregon’s Strategic
Communication program to develop a communication plan to address a variety
of concerns. The city specifically wanted students to create a plan to help
citizens acknowledge the value of Minto-Brown Island Park, and by extension
other city-operated parks; to promote personal responsibility by park visitors;
to reduce litter in the park; and to discourage dog owners from allowing their
pets to run off leash in on-leash areas. Students were asked to produce a
multiplatform media plan with suggested messaging.
The communication plan was designed to augment a plan developed by
students from the University of Oregon’s Landscape Architecture department to
improve the physical, natural, and human amenities at the park.
Read the final student report delivered to the local gov/community partner.
Sustainable City Year Program Contact Info
Megan Banks
Sustainable City Year Program Manager
mbanks@uoregon.edu
(541) 346-6395
University Faculty Contact
Al Stavitsky
Journalism
Local Government / Community Contact
Mike Gotterba
Public Information Officer