Recycling Marketing Plan For State College Borough

The borough requires participation in a recycling program of all residents. It has found that management practices can have little effect on the actions of residents to recycle. Students will work with a landlord/property to develop a marketing plan to increase compliance with the policy Read the final student report delivered to the local gov/community […]

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Student Sustainability Attitudes, Values, And Behaviors

Students will design, conduct, and analyze a survey that will aid in understanding undergraduates students’ knowledge, concern, and behaviors related to the environment. The survey will be distributed to roughly 10,000 students and provide correlations between various demographic information and environmental awareness, perceptions, and actions. Read the final student report delivered to the local gov/community […]

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Re-Branding For Mobius Recycling Program

Students will determine the effectiveness of the Mobius brand at raising students’ awareness of the university’s waste management efforts. The study will focus on multiple audiences: students, faculty, staff, and the public. Read the final student report delivered to the local gov/community partner. Sustainable Communities Collaborative Contact Info University Faculty Contact Karen Winterich Marketing Professor […]

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Pr Plan For Sustainable Food Systems Program

Students will create a PR campaign that determines how to engage various audiences in the Sustainable Food Systems Program. It will include what specific messaging to use dependent on audience and how to communicate these messages in an effective way. Read the final student report delivered to the local gov/community partner. Sustainable Communities Collaborative Contact […]

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