This report is the result of three terms of work by students in the University of Oregon’s School of Journalism and Communication. During fall term 2013, students in Strategic Communications Research (J495) conducted primary and secondary research to learn more about issues related to Rogue Valley Transportation District. In winter term 2014, students in Strategic […]
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This report concerning the Willamalane Center for Sports and Recreation is a compilation of student work and includes a public relations plan, research analysis, and implementation materials. Students assessed the key challenges and opportunities and performed a SWOT analysis of Willamalane Center’s strengths, weaknesses, opportunities, and threats. For the two target audiences (regular renters and […]
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The Redmond Professional Business Medical District Initiative is an ongoing project in the City of Redmond, Oregon. The initiative aims to create a distinct area of town designated for new business development that will boost the city’s overall economy and improve quality of life for residents. With an emphasis on curb appeal, accessibility, and connection […]
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The City of Albany’s Parks & Recrea on Department (P&R) worked with public rela ons students at the University of Oregon to nd solu ons to increase community engagement and improve trust among Albany residents. The following report includes recommenda ons from ve di erent plans created by student teams during the academic term, with […]
Springfield Public Library has been a fixture in the community for 104 years and was established in its current location in Springfield City Hall in 1981. The Library is planning for a new library facility and has tasked this class to develop a Strategic Public Relations Plan based on research surveys and interviews. Students performed […]
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Springfield Public Library is currently seeking ways to encourage growth in community involvement. Students and faculty collaborated with city staff to explore and expand the scope of inquiry. Research was conducted by University of Oregon students in Professor Patricia Curtin’s Strategic Communication Research Methods course. Students conducted primary and secondary research in order to assess […]
Redmond Wastewater Division (RWD) partnered with a University of Oregon (UO) School of Journalism and Communications public relations course, J453: Strategic Planning and Cases for Public Relations, to increase awareness and educate Redmond elementary, middle, and high school students about water conservation and contamination. In order to prevent the growth of a severe water conservation […]
How can TriMet better communicate with the people of Gresham and the Eastside with the goal of creating a better user experience? With this question as our starting point, our team agreed on two things to move forward. First, this project would be about the people of Gresham and making life better through connections. Second, […]
University of Wisconsin-Madison students in Journalism 677: Concepts and Tools for Data Analysis and Visualization (fall 2017), created visualizations to help Dane County analyze massive amounts of data. The visualizations help the county better understand which residents have the greatest need, where they are located, and whether they have sufficient access to services. Read the […]
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In the past few years, the Monticello School District has been benefitting from the State of Wisconsin’s open enrollment policy, meaning that more students living in the district are attending Monticello than are going to schools in other districts. This is important to maintaining the school’s resource base. One goal of the messages produced for […]
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