Journalism students completed in-depth research to inform media and creative strategies to support Sheboygan County Foster care in their goal of recruiting and retaining foster care parents. Divided into three teams, the student groups created content strategy, brand messaging, and digital strategy implementation plans. […]
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Sheboygan County Foster Care’s goals are to encourage more families in Sheboygan County to open their homes to foster care and to reunite children with their biological families. To support this mission, journalism students created a suite of creative campaign materials, including print advertisements, videos, pamphlets, contact cards, yard signs, merchandise, one-pagers, and table banners. […]
Read More… from Developing creative messaging and outreach materials to support foster home recruitment