This campaign directly supports the Salem Police Department’s mission to enhance public safety by tackling a critical and timely issue: the alarming rise in serious and fatal traffic accidents. More than just a public information effort, this initiative is designed to shift behaviors and attitudes around impaired and distracted driving. CAMPAIGN OBJECTIVES1. Raise Awareness about […]
Read More… from Safe Streets, Safer Salem: Salem Police Department Traffic Safety Campaign
Lane Transit District’s mission is to connect the community by delivering passengers and show how healthy transportation systems result in positive outcomes for the community as a whole. LTD is in the planning stage of its Long Range Mobility Plan, also know as Connect 20245, which will guide investments and development over the next twenty […]
Read More… from Driving Connection: A Strategic Plan to Boost Engagement and Ridership with LTD
Lane Transit District (LTD) is the leading public transportation service in the Eugene-Springfield area and has plans to significantly develop their operations by investing in solutions to drive more sustainable, equitable, and accessible transit over the next several years through their Long-Range Mobility Plan (LTD Connect 2045). To ensure that community members are engaged and […]
Read More… from Lane Transit District: Long Term Mobility Strategic Communications Plan
This is a class project for JCOM472 Public Relations Campaigns class, and we are creating an updated communications plan for the City of Silverton. The campaign seeks to boost resident participation and increase the frequency and accessibility of news that will stay true to the City of Silverton’s small-town values. This includes details such as […]
Working to increase public trust and engagement within the City of Silverton, students in the Strategic Social Media class conducted a social media auditand curated recommendations for the city to enhance engagement through social media. Platforms like Facebook, Instagram, X (formerly Twitter), and YouTube provide an accessible platform for cities and residents to communicate with […]
The Public Relations Strategic Planning course at the University of Oregon partnered with the Salem Police Department to develop a campaign to increase trust between the public and the community. While each group focused on distinct publics and created several strategies and tactics, all campaigns shared a common goal: to improve the levels of trust […]
Read More… from Increasing Trust Between the Salem Police Department and the Salem Community
Students were tasked with the opportunity to design a campaign to educate Salem residents on heat pumps and their benefits to support the city’s sustainability initiatives. The overarching goal of the campaign was to increase awareness of heat pumps and an understanding of their benefits in Salem. To achieve this goal, students developed a strategy […]
Students in the PR Campaigns capstone course devised three strategies to reduce idling in the city of Salem, Oregon. Strategy 1 emphasizes the city leading by example, calling for city employees to cease idling to encourage broader community participation. This approach builds credibility within the city workforce and sets the tone for collective action. To […]
To prepare communities in Orange County for the 2024 solar eclipse, Visit French Lick West Baden will collaborate with the Media School to create public relations materials and produce a feature story with information and local opportunities. Read the final student report delivered to the local gov/community partner. Sustaining Hoosier Communities Contact Info Jane Rogan […]
To encourage bicycling as a mode of transportation and outdoor recreation, community residents are considering plans for a bike path system that would safely connect the towns of Paoli, Orleans, and French Lick. The Media school would support this planning through a community stakeholder survey process. Read the final student report delivered to the local […]
Read More… from Complete Streets: Understanding Community Readiness