This project was completed as part of the 2017-2018 Resilient Communities Project (rcp.umn.edu) partnership with the City of Ramsey. Despite Ramsey’s rich history, it is often confused with Ramsey County (located on the opposite side of the Twin Cities metro area) or the neighboring community of Anoka. Ramsey has a central brand, but it is […]
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The Redmond Professional Business Medical District Initiative is an ongoing project in the City of Redmond, Oregon. The initiative aims to create a distinct area of town designated for new business development that will boost the city’s overall economy and improve quality of life for residents. With an emphasis on curb appeal, accessibility, and connection […]
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The City of Albany’s Parks & Recrea on Department (P&R) worked with public rela ons students at the University of Oregon to nd solu ons to increase community engagement and improve trust among Albany residents. The following report includes recommenda ons from ve di erent plans created by student teams during the academic term, with […]
Students in two masters emerging media courses will work together to help improve the content and design of the City of Quincy’s budget website. Students will collect input from residents about what information they look for on the page, and use this feedback to design and build a new webpage that more clearly demonstrates how […]
Students in the Journalism and Mass Communications department addressed the need for public education about safe road-sharing and the benefits of active transportation by creating a strategic marketing plan focused on these topics. In addition to creating the marketing plan, students produced materials such as fliers and social media content that SIMPCO, Siouxland District Health […]
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Students in a Fundraising and Philanthropy Communications class organized ideas for a non-profit animal shelter’s fundraising campaign. Using research on the latest trends in fundraising and philanthropy, students evaluated the shelter’s past special events, marketing campaigns, and donor interests. They applied concepts and trends to organize new events, update marketing pieces, and developed a donor […]
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Students from the School of Journalism & Mass Communication created strategic communications plan for community leaders in Manning with the goal of attracting new residents to the area. Read the final student report delivered to the local gov/community partner. Iowa Initiative for Sustainable Communities Contact Info University Faculty Contact Frank Durham Journalism and Mass Communication […]
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Students from the School of Journalism & Mass Communication created a strategic marketing plan to attract artists and art enthusiasts to the Maquoketa Art Experience, a non-profit organization with a physical community space in downtown Maquoketa. Read the final student report delivered to the local gov/community partner. Iowa Initiative for Sustainable Communities Contact Info University […]
Springfield Public Library has been a fixture in the community for 104 years and was established in its current location in Springfield City Hall in 1981. The Library is planning for a new library facility and has tasked this class to develop a Strategic Public Relations Plan based on research surveys and interviews. Students performed […]
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Springfield Public Library is currently seeking ways to encourage growth in community involvement. Students and faculty collaborated with city staff to explore and expand the scope of inquiry. Research was conducted by University of Oregon students in Professor Patricia Curtin’s Strategic Communication Research Methods course. Students conducted primary and secondary research in order to assess […]