University Department: Journalism and Mass Communication

Wikiup Junction Community Advisory Council

Nestled along U.S. Highway 97 in Central Oregon lies the city of La Pine. With a population of around 2,000, La Pine is a smaller city in Oregon. It is also one of the state’s newest cities: La Pine was incorporated in 2006 as a part of Deschutes County. La Pine is an emerging city […]

Marketing Proposals for Monticello School District

In the past few years, the Monticello School District has been benefitting from the State of Wisconsin’s open enrollment policy, meaning that more students living in the district are attending Monticello than are going to schools in other districts. This is important to maintaining the school’s resource base. One goal of the messages produced for […]

Lane Transit District West 11th Expansion Communication Assessment

In the fall of 2012, LTD engaged a team of 10 public relations students from the University of Oregon to conduct research to determine why there was such strong opposition to the proposed BRT expansion project along West 11th Avenue in Eugene, and how LTD’s communication strategies and techniques could be improved. Read the final […]

Marketing Transit Sustainability

Develop marketing materials and strategies that can be used to promote the sustainability benefits of SouthWest Transit’s services. Read the final student report delivered to the local gov/community partner. Resilient Communities Project Contact Info University Faculty Contact Hyejoon Rim Journalism and Mass Communication Local Government / Community Contact Matt Fyten […]

Eco-Tourism Marketing Plan

Create a marketing plan that encompasses the unique natural amenities located in Victoria and Eastern Carver County, including parks, the Minnesota Landscape Arboretum, lakes and water bodies, outdoor recreation activities, wineries and orchards, breweries, and other businesses that are accessible via bike and pedestrian trails and that appeal to visitors seeking to revel in the […]

Promoting Employment Opportunities with the Metropolitan Council

College students are often unaware of the wide range of employment and career opportunities available to them when they graduate. This is also true with government agencies like the Metropolitan Council. The Metropolitan Council would like students to help develop a strategic communications plan to promote the Council as an employer for recent college graduates. […]

Marketing Proposals for Green County Development Corporation

After recognizing Green County’s labor shortage, our agency is focusing on addressing this issue through the implementation of a variety of strategies. The campaign we plan to execute has two main elements, including the creation of a promotional brochure and the re-structuring of the Green County Development Corporation website. Both elements will compliment one another, […]

Strategic Communications Campaign for Marketing Sustainability

Undergraduate students created three strategic communication plans for the City of Iowa City. Read the final student report delivered to the local gov/community partner. Iowa Initiative for Sustainable Communities Contact Info University Faculty Contact Rachel Young Journalism and Mass Communication Local Government / Community Contact […]

Concepts and Tools for Data Analysis and Visualization

University of Wisconsin-Madison students in Journalism 677: Concepts and Tools for Data Analysis and Visualization (fall 2017), created visualizations to help Dane County analyze massive amounts of data. The visualizations help the county better understand which residents have the greatest need, where they are located, and whether they have sufficient access to services. Read the […]

Rogue Valley Transportation District Public Relations Plan

This report is the result of three terms of work by students in the University of Oregon’s School of Journalism and Communication. During fall term 2013, students in Strategic Communications Research (J495) conducted primary and secondary research to learn more about issues related to Rogue Valley Transportation District. In winter term 2014, students in Strategic […]

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