University Department: Graphic Design

HandUp OC: Creating a Brand,Orange County Recycling Co-Op: Creating a Brand

HandUp OC is a nonprofit serving Orange County to encourage citizens to create better lives for themselves through improving personal and community health, connections with one another, and life skills. They will work with the School of Art, Architecture, and Design to establish a brand identity to more effectively engage with the community. Read the […]

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Development of a Branding Plan for the City of Cleveland

City Brand Strategy and Brief and Visuals: A Brand Brief that meets the desired outcomes and objectives and outlines the City’s unique aspects and qualities, including its Vision, Mission, and Brand Equity (e.g.: Promise, Position and Personality) for a future Marketing Plan. Presentation of a variety of visual concepts and suggestions for how the brand […]

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