This report outlines work by students in the Art and Sustainable Society course in the University of Oregon Arts and Administration Program during the fall 2011 term and provides recommendations to the City of Springfield for further study and action. It can be used as an example and guide for further community mapping and community […]
University: University of Oregon
An Analysis of the City of Medford’s Parks & Recreation Department
This report comprises of three individual reports: market expansion, a current market analysis, and a pricing and cost recovery model. Executive summaries for each of these sections are included below. Market Expansion Medford Parks & Recreation (MPRD) provides athletic and enrichment programs to members of the Medford community. MPRD is nationally recognized for excellence in […]
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Strategic Public Relations Plan: Willamalance Center for Sports and Recreation
This report concerning the Willamalane Center for Sports and Recreation is a compilation of student work and includes a public relations plan, research analysis, and implementation materials. Students assessed the key challenges and opportunities and performed a SWOT analysis of Willamalane Center’s strengths, weaknesses, opportunities, and threats. For the two target audiences (regular renters and […]
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Public Engagement with Diverse Communities in Medford
This report begins with a summary of some important context for the project, including a brief history of Latino settlement patterns in Medford and key demographic data. In the next section, we describe the methods and strategies we used to plan and execute our outreach event. It is our hope that the methodology described in […]
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Redmond Municipal Airport Market Assets Report
This project developed a strategic branding and marketing program for the airport to maximize marketing and advertising. Roberts Field functions as the Municipal Airport for Redmond, OR, servicing the residents of Central Oregon. Roberts Field benefits from high tourism year-round in Central Oregon. Central Oregon includes Crook, Deschutes, and Jefferson Counties. Deschutes County was the […]
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TOD at Gresham Crossings
This interdisciplinary design studio focused on scenarios for multi-story, multi-unit transit oriented development for the 4.4 acre site, located across from Gresham Crossing in Gresham, OR. The studio program consisted largely of compact residential apartments and shared outdoor spaces that provide value for people and nonhuman inhabitants. This studio ultimately demonstrated that vibrant, dense development […]
Cultural Fieldwork in Downtown Springfield, Oregon
This document describes a project carried out for the City of Springfield, Oregon, by graduate students in Art In Society (AAD 450/550), a course offered by the University of Oregon’s Arts and Administration Program and taught by Dr. John Fenn during Fall Term 2012. The project’s goal was to increase visitor and resident access to […]
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Water, Microecologies + Density
This advanced level research and development focused design studio explored the potential synergies between transit-oriented development (TOD) and habitat sensitive and low impact design. Students were asked to generate dense schemes closely tied to non-motorized transit infrastructure that were rich with green (living) amenities and that support the ecological health of the local community and […]
New Mobility Ecosystem
The transportation business community has been changing rapidly over the past decade, and it is expected to continue making major advances in the near future. One CEO of a transportation software developing company believes the majority of transportation in cities will be autonomous shared vehicle platforms by as early as 2022.1 Due to the rapid […]
Gresham City Hall
Thirteen schemes were developed for the Gresham City Hall project under the Sustainable Cities Initiative during the winter term of 2010. Each group took a unique approach to the challenges and opportunities presented. All were concerned with density, creating viable public space, displaying sustainable systems, creating a ‘democratic’ building that emphasized public participation and visual […]