The City of New Albany has a marketing presence in print and social media, and is interested in developing a cohesive brand identity that encompasses the city’s sense of place and its assets such as schools, housing, healthcare, business and industry, recreation and location. The marketing and branding plan should capture the essence of the […]
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The City of Charleston is interested in establishing an online presence through a website and social media channels, as well as a community calendar to serve as a single source of information for public events. Read the final student report delivered to the local gov/community partner. M Partner Contact Info Laura Martin M Partner Director […]
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The City of Albany’s Parks & Recrea on Department (P&R) worked with public rela ons students at the University of Oregon to nd solu ons to increase community engagement and improve trust among Albany residents. The following report includes recommenda ons from ve di erent plans created by student teams during the academic term, with […]
The borough of State College would like to implement Alexa technology as a communication and information option for its residents. In this first approach of implementation, students in IST 440 will explore options for dissemination of information on parking availability in the borough. Read the final student report delivered to the local gov/community partner. Sustainable […]
Students studied over 40 indicator systems and 1200 potential indicators, and narrowed it down to 60 indicators specifically for the City of Dubuque and its 11 principles through discussion with city staff, public engagement, and analysis of comparable cities. The students developed a score card for each indicator to be used by officials. Read the […]
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Students in two masters emerging media courses will work together to help improve the content and design of the City of Quincy’s budget website. Students will collect input from residents about what information they look for on the page, and use this feedback to design and build a new webpage that more clearly demonstrates how […]
Springfield Public Library is currently seeking ways to encourage growth in community involvement. Students and faculty collaborated with city staff to explore and expand the scope of inquiry. Research was conducted by University of Oregon students in Professor Patricia Curtin’s Strategic Communication Research Methods course. Students conducted primary and secondary research in order to assess […]
Senior undergraduate students in the College of Business’ Marketing Institute completed a year-long study and evaluation of Muscatine’s community brand, working with the Muscatine Chamber of Commerce. Read the final student report delivered to the local gov/community partner. Iowa Initiative for Sustainable Communities Contact Info University Faculty Contact Peggy Stover Rodriguez Marketing Local Government / […]
Provide design alternatives for a new graphic identity that the City can use for signs, business forms and marketing materials, communications media (website, Facebook account, newsletter), and other materials. Read the final student report delivered to the local gov/community partner. Resilient Communities Project Contact Info University Faculty Contact Deb Lawton Graphic Design Local Government / […]
Produce public service announcements for WVMO Radio. Read the final student report delivered to the local gov/community partner. UniverCity Year Contact Info Gavin Luter Managing Director gavin@cows.org 608-261-1141 University Faculty Contact Larry Meiller Life Sciences Communication Professor Emeritus and Senior Lecturer meiller@wisc.edu 608.262.0122 Local Government / Community Contact Will Nimmow Community Media Community Media Director […]