Broadhead Marketing Analysis: Business Inventory and Research
UniversityUniversity of Wisconsin - Madison
Case TypeProject Stories
DisciplineRegional Planning, Urban Planning
RegionEPA Region 5, USA
University Department CodeUrban and Regional Planning
Sustainable Development Goals08 Decent Work and Economic Growth
Population TypeBusiness Owners and Consumers
The City of Brodhead set out to begin a study of its local market. Some reasons for the analysis include:
• Several vacancies in downtown.
• A more measured growth rate.
• Understanding of how Brodhead is doing overall.
Brodhead is pursuing a market analysis to better understand the retail, service, and business
needs of the community, as well as its needs for residents and visitors. The entirety of Green
County will be taken into consideration in other parts of the UniverCity Year program. However,
the focus of this study will be on the retail and service business sectors of Brodhead and its
surrounding trade area. The market analysis will be used to assess potential business
development opportunities, effective promotional branding of the community, and to generally
understand the types of business development that will contribute to the quality of life in this
Read the final student report delivered to the local gov/community partner.
UniverCity Year Contact Info
University Faculty Contact
Urban and Regional Planning
Local Government / Community Contact
City of Brodhead