Broadhead Marketing Analysis: Business Inventory and Research


Abigail Becker


Green County
Community Size
University of Wisconsin - Madison
UniverCity Year
Case Type
Project Stories
Focus Areas
Regional Planning, Urban Planning
EPA Region 5, USA
University Department Code
Urban and Regional Planning
Sustainable Development Goals
08 Decent Work and Economic Growth
Population Type
Business Owners and Consumers

The City of Brodhead set out to begin a study of its local market. Some reasons for the analysis include:
• Several vacancies in downtown.
• A more measured growth rate.
• Understanding of how Brodhead is doing overall.
Brodhead is pursuing a market analysis to better understand the retail, service, and business
needs of the community, as well as its needs for residents and visitors. The entirety of Green
County will be taken into consideration in other parts of the UniverCity Year program. However,
the focus of this study will be on the retail and service business sectors of Brodhead and its
surrounding trade area. The market analysis will be used to assess potential business
development opportunities, effective promotional branding of the community, and to generally
understand the types of business development that will contribute to the quality of life in this

Read the final student report delivered to the local gov/community partner.

UniverCity Year Contact Info
Gavin Luter
Managing Director

University Faculty Contact
Bryan Gadow
Urban and Regional Planning

Local Government / Community Contact
Bryan Gadow
City of Brodhead
City Administrator

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