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Salem Target Industry Analysis

This report presents the results of a focused analysis of selected target industries for the City of Salem. The purpose of this project is to support the city’s objective of fostering high wage job growth in Salem, provide market data on the target industries and recommend steps to better attract the target industries. The Community […]

Adaptive Reuse: A Public Saftey Facility for Redmond Police

This report summarizes the design proposals for an adaptive reuse public safety facility in Redmond, Oregon. The building is currently a National Guard training facility, but it is likely to be sold in the near future. The city is considering it as a future location for the Redmond Police Department, which is in desperate need […]

Rogue Valley Transportation District Public Relations Plan

This report is the result of three terms of work by students in the University of Oregon’s School of Journalism and Communication. During fall term 2013, students in Strategic Communications Research (J495) conducted primary and secondary research to learn more about issues related to Rogue Valley Transportation District. In winter term 2014, students in Strategic […]

Cultural Mapping in Springfiled, Oregon Laura Street and Brattain Neighborhoods: A Civic Engagement Study

This report outlines work by students in the Art and Sustainable Society course in the University of Oregon Arts and Administration Program during the fall 2011 term and provides recommendations to the City of Springfield for further study and action. It can be used as an example and guide for further community mapping and community […]

School from Bench to Building: A New K-8 School in Springfield

This report explores issues, opportunities, and sixteen design proposals for the Jasper Natron site in Springfield, Oregon. The goal of this studio was to envision a school for Springfield that engaged its students on all scales, from furniture within the classroom to the overall site. The intent was to view the design of schools through […]

Multi-Use and Pedestrian Connectivity Plan

This report is the culmination of ideas and recommendations developed by University of Oregon students in the spring 2018 Bicycle Transportation class. In it are recommendations generated by both undergraduate and graduate students regarding how the city of La Pine can increase bicycle ridership among both residents and tourists. It puts forth proposals for both […]

An Analysis of the City of Medford’s Parks & Recreation Department

This report comprises of three individual reports: market expansion, a current market analysis, and a pricing and cost recovery model. Executive summaries for each of these sections are included below. Market Expansion Medford Parks & Recreation (MPRD) provides athletic and enrichment programs to members of the Medford community. MPRD is nationally recognized for excellence in […]

Strategic Public Relations Plan: Willamalance Center for Sports and Recreation

This report concerning the Willamalane Center for Sports and Recreation is a compilation of student work and includes a public relations plan, research analysis, and implementation materials. Students assessed the key challenges and opportunities and performed a SWOT analysis of Willamalane Center’s strengths, weaknesses, opportunities, and threats. For the two target audiences (regular renters and […]

Public Engagement with Diverse Communities in Medford

This report begins with a summary of some important context for the project, including a brief history of Latino settlement patterns in Medford and key demographic data. In the next section, we describe the methods and strategies we used to plan and execute our outreach event. It is our hope that the methodology described in […]

Redmond Municipal Airport Market Assets Report

This project developed a strategic branding and marketing program for the airport to maximize marketing and advertising. Roberts Field functions as the Municipal Airport for Redmond, OR, servicing the residents of Central Oregon. Roberts Field benefits from high tourism year-round in Central Oregon. Central Oregon includes Crook, Deschutes, and Jefferson Counties. Deschutes County was the […]

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