Students in the School of Art & Art History Graphic Design course designed a community-based mobile app for the City of Mason City. With the smart phones and tablets, the City of Mason City aims to provide a community portal to attractions, services, and resources that will serve both resident and visitors. A Mason-City focused […]
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In a report to the City of Mason City and North Iowa Farmers’ Market Board of Directors, students in the Entrepreneurial Management Institute: Business Consulting class provided recommendations for a permanent location for a community farmers market based on preferred characteristics and potential sites. Mason City’s community farmers market was recently displaced from a highly […]
In a report to the City of Mason City, students in the Entrepreneurial Management Institute: Business Consulting class conducted market research and provided recommendations to attract new riders for the City’s public transit system. By appealing to new target groups and individual riders of the metropolitan public transit system, Mason City officials hope to enhance […]
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Students from the School of Journalism & Mass Communication created a strategic marketing and communications campaign to encourage civic engagement among Mason City residents and to recruit volunteers to serve on local government boards. Public interest in community and economic development in Mason City, Iowa (pop. 28,079) has been high in recent months as the […]
Students from the School of Journalism & Mass Communication created a strategic communications plan for East Central Intergovernmental Association (ECIA) that established internal standards for communicating to members and residents in their region. East Central Intergovernmental Association (ECIA) is the regional Council of Governments for the eastern Iowa five county region of Cedar, Clinton, Delaware, […]
Students from the Tippie College of Business Marketing Institute created an integrated marketing communication plan that includes the new branding for the City of Maquoketa. Maquoketa (pop. 6,112) underwent a major transformation that stemmed from goals set during the Vision 2020 process in 2013-14, a community-wide strategic planning process with extensive public input and data […]
As part of their Senior Design Capstone course, Civil & Environmental Engineering students created the design and management of a pocket neighborhood for the East Central Intergovernmental Association (ECIA). Pocket neighborhoods are small, planned, residential communities featuring community-building amenities in common space, such as an outdoor grilling area, common garden, and edible landscaping. Civil & […]