A team of graduate students gathered and organized data on current cycling activities in Jackson County through consultations with local cyclists and surveys distributed on social media platforms to understand insights into cyclists’ habits, preferences, and challenges. Their analysis informed recommendations that include establishing partnerships with local universities and professional organizations to advance cycling-related marketing and outreach efforts; planning and developing new long-distance routes through GIS mapping and terrain analysis; and enhancing digital resources by developing interactive trail maps and a mobile app to better serve cyclists’ needs.
Contact: UniverCityAlliance@wisc.edu