Enhancing Membership Retention at the Tempe Chamber of Commerce Through Organizational Analysis

The Tempe Chamber of Commerce supports local businesses and drives economic growth in the City of Tempe, a vibrant hub of innovation in the Phoenix Metropolitan Area. Committed to providing value to its members and strengthening the local business community, the Chamber is exploring strategies to improve membership retention and engagement. Undergraduate students from the School of Applied Professional Studies will conduct a SWOT analysis, analyze Porter’s Five Forces, perform internal and external environmental evaluations, and apply other strategic management tools to identify areas of improvement and produce project recommendations for ongoing evaluation to support long-term membership retention.