Three groups of journalism students created PR strategy plans for Rocky Knoll Health Care Center ahead of the facility’s 100th anniversary celebration. The students created corporate narratives and brand stories, analyzed competitors, social media, and influencer marketing; drafted media relations strategies and plans, and wrote community impact reports.
Creating PR strategies for Rocky Knoll Health Care Center’s centennial celebration
Debra Pierce
Metrics
- University University of Wisconsin - Madison
- Program UniverCity Alliance
- Sustainable Development Goals 3 Good Health and Well-Being
- University Department School of Journalism and Mass Communication
- Lead Local Gov / Community Partner Org Name Sheboygan County