Students from the School of Journalism & Mass Communication created a strategic marketing and communications campaign to encourage civic engagement among Mason City residents and to recruit volunteers to serve on local government boards. Public interest in community and economic development in Mason City, Iowa (pop. 28,079) has been high in recent months as the […]
Program: Iowa Initiative for Sustainable Communities
Mason City Community Mobile App Graphic Design
Students in the School of Art & Art History Graphic Design course designed a community-based mobile app for the City of Mason City. With the smart phones and tablets, the City of Mason City aims to provide a community portal to attractions, services, and resources that will serve both resident and visitors. A Mason-City focused […]
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Mason City Farmers’ Market Study
In a report to the City of Mason City and North Iowa Farmers’ Market Board of Directors, students in the Entrepreneurial Management Institute: Business Consulting class provided recommendations for a permanent location for a community farmers market based on preferred characteristics and potential sites. Mason City’s community farmers market was recently displaced from a highly […]
Mason City Public Transit Study and Marketing Recommendations
In a report to the City of Mason City, students in the Entrepreneurial Management Institute: Business Consulting class conducted market research and provided recommendations to attract new riders for the City’s public transit system. By appealing to new target groups and individual riders of the metropolitan public transit system, Mason City officials hope to enhance […]
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ECIA Communications Plan
Students from the School of Journalism & Mass Communication created a strategic communications plan for East Central Intergovernmental Association (ECIA) that established internal standards for communicating to members and residents in their region. East Central Intergovernmental Association (ECIA) is the regional Council of Governments for the eastern Iowa five county region of Cedar, Clinton, Delaware, […]
Maquoketa Branding and Marketing
Students from the Tippie College of Business Marketing Institute created an integrated marketing communication plan that includes the new branding for the City of Maquoketa. Maquoketa (pop. 6,112) underwent a major transformation that stemmed from goals set during the Vision 2020 process in 2013-14, a community-wide strategic planning process with extensive public input and data […]
Pocket Neighborhood Design & Management
As part of their Senior Design Capstone course, Civil & Environmental Engineering students created the design and management of a pocket neighborhood for the East Central Intergovernmental Association (ECIA). Pocket neighborhoods are small, planned, residential communities featuring community-building amenities in common space, such as an outdoor grilling area, common garden, and edible landscaping. Civil & […]
Perry Creek Flood Control and Design
Widening, straightening, embankment work, conduit reconstruction, levees, drainage structures, public and private utilities relocation, bridges, street construction, and appurtenant flood control measures to protect persons and property in the Perry Creek Valley. The project started at the Missouri River and continued north upstream to the city limits. Phases 1 through 4 are complete. The Phase […]
Economic Impact Study and Frac Sand Mining Industry
Winneshiek County sought to understand the possible economic impacts that the frac sand mining industry could have if it became established in the county. For this project, graduate students in the School of Urban and Regional Planning performed a comprehensive economic impact study that evaluated the short and long-term gains and losses to the county’s […]
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Mason City Community Mobile App Development
Using graphic designs from students in the School of Art & Art History, UI student Kaisha Billings built a community-based mobile app on behalf of the City of Mason City and Visit Mason City that connects residents and visitors to the local activities and resources. Read the final student report delivered to the local gov/community […]