A team of graduate students gathered and organized data on current cycling activities in Jackson County through consultations with local cyclists and surveys distributed on social media platforms to understand insights into cyclists’ habits, preferences, and challenges. Their analysis informed recommendations that include establishing partnerships with local universities and professional organizations to advance cycling-related marketing […]
Read More… from Planning a biking network and future bike infrastructure in Jackson County
Informed by staff surveys, a community profile, and a workshop with Jackson County staff, Urban and Regional Planning graduate students developed a strategic plan for Jackson County. The plan included updated mission, vision, and values statements and identified key strategy areas to help inform how the county prioritizes and coordinates its efforts. Contact: UniverCityAlliance@wisc.edu […]
Read More… from Developing a strategic plan for Jackson County
To boost awareness of the Village of Taylor as a great place to visit and live, journalism students developed proposals for merchandise, events, and social media. The campaign’s goal is to draw tourists and recruit new permanent residents to “live and travel the true Wisconsin way.” Contact: UniverCityAlliance@wisc.edu […]
Read More… from Recommending promotion and marketing strategies for the Village of Taylor
Through a promotional campaign centered around the phrase “it takes a village,” journalism students created a brand proposal, materials like merchandise, postcards, pamphlets; events, and collaborations with small businesses to create a strong sense of community identity in Melrose. Contact: UniverCityAlliance@wisc.edu […]
Read More… from Fostering community identity in the Village of Melrose